The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage. Now, you’ll rarely find a CD in anyone’s music collection unless they’re enthusiasts or want to feel nostalgic for…

7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data]

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. While it does require time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand…

Introducing Twitter Fleets: How to Use It to Boost Engagement

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter has finally launched its own story feature. It’s called Twitter Fleets. Before rolling out the program to audiences and marketers worldwide, Twitter ran a pilot program in Brazil beginning in March 2020. Over the course of the year, more locations were added, and the feature went live for American users in November 2020. But what exactly are Twitter Fleets and how can brands leverage this feature across their social marketing strategies? In this piece, we’ll walk you through everything you need to know about Twitter Fleets,…

3 Easy Steps to Build Your Brand Promise [+10 examples]

If you’re a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and “I swear on my [insert family member]” statements combined. It’s part of our social contract – once it’s been agreed upon, it cannot be broken. A brand promise is the scaled, commercial version of the pinky promise, with the brand holding up one finger and its target audience holding up the other. Except, in this case, breaking it won’t just ruin your reputation,…

10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred? I’m aging myself, but I digress. Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it’s entirely different. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If…

The Ultimate Guide to Infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display information in a combination of visual and text, in an easy-to-consume way. A great way to do that is through infographics. If you’ve wanted to create and publish an infographic, you’ve come to the right place. I know you might be thinking, “I’m not a graphic designer” or “I’ve never made an infographic before.”…

What’s a 500 Internal Server Error, and How to Fix It [Quick Guide]

Troubleshooting a HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. What is a HTTP 500 internal server error? A HTTP 500 internal server error means your web server is experiencing problems, but it can’t pinpoint the specific error or its root causes. When this happens,…