“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The commercials — which make me laugh every time — are part advertisement, part comedy skit and have a similar theme so fans always know when they’re watching a Dos Equis advertisement. The company targets its audience of sophisticated beer drinkers in…

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good and hoped to be randomly selected for the search engine results pages (SERPs). Now I know there is a science to blog optimization, and what I was throwing into my blog posts to make them look professional was called header/heading tags — and are an important tool for comprehension and SEO. Here’s a quick guide on header tags and what they’re used for: H1…

A Beginner’s Guide to Data Flow Diagrams

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work. But implementing a process into a business, department, or even a team is a completely different animal than honing your own personal process. With so many moving parts, how do you track each aspect of your business’ process and how do you refine it? Data flow diagrams provide a straightforward, efficient way for organizations to understand, perfect, and implement…

Definitions for 44 Twitter Terms You Were Too Embarrassed to Ask About

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and left SMH at some trolls I found, so I said BFN to Twitter. Didn’t understand what I just said? Don’t worry — that used to be gobbledygook to me, too. Twitter has become a social network with its own unique language — and rightfully so. After all, when you only have 280 characters to say what you mean, every word counts. And don’t just take our word for it. For the best engagement results, Twitter recommends keeping tweets short…

Build a Better B2B Website in 3 Steps

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to support the way customers actually buy. Instead, the best companies must evolve a “parallel” commercial engine, where digital and in-person strategies complement each other at every stage of the buyer’s multi-channel journey. In other words: We have all worked hard to create for our organization…

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.

18 Funny Out-of-Office Messages to Inspire Your Own [+ Templates]

When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office (OOO) email message. If you’re anything like I am, you probably fall into team two. That doesn’t leave a lot of time to get creative. But if you plan ahead, you might be able to craft some hilarity. In this post, I’ll go over what an OOO message is and share some of the best examples…

The 201 Best Instagram Captions for Every Type of Post

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure. Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize…