What Editors Want from Guest Contributors in 2021 [New Data]

Few industries escaped 2020 unchanged, and digital media was no different. At Influence & Co., our proprietary content marketing software and our process of working with hundreds of contributors, editors, and journalists offered us courtside seats to watch the industry evolve — and we compiled our most relevant digital media research for marketers and content creators into our latest “State of Digital Media” report. Wondering how to make guest posts stand out? Our third digital media survey combines the opinions of experts with our own exhaustive content analysis, and the result is a tool that can be used to hone your content in…

5 Lessons We Learned from These Famous Rebrands

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in the name. The rebrand makes sense. Dunkin’s consumers’ preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin’ was introduced. Dunkin’ needed a rebrand to ensure its business could grow with its consumers, or risk falling behind. A rebrand can successfully re-establish…

How to Track Clicks on a Link in Google Analytics 4

If you’re a marketer, you’ve undoubtedly asked yourself, “How can I track clicks on a link in Google Analytics?” Tracking clicks can help you understand where your audience is going from one page to another. It’ll also let you know what links they’re interested in, what CTAs they’re clicking, and more. With the new Google Analytics 4, link click tracking happens automatically. This is great, because previous versions of Google Analytics haven’t been able to do it automatically. You used to have to set up custom event tracking, which can be confusing. But we’re here to help. If you haven’t…

How to Use the Rule of Thirds in Web Design [Quick Tip]

To understand the “rule of thirds” as it relates to web design, let’s start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable. I’m willing to bet if you saw this image on a website, you wouldn’t dwell on it too long. Now, consider what changes when we use the rule of thirds to place the bull away from the center: A little more interesting, right? The rule of thirds can help make your designs feel less predictable…

What Does HTTP Error 503 (Service Unavailable) Mean & How To Fix It?

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and click on the next link. If visitors are looking for answers and you’re promising them those answers, but you can’t deliver because something’s wrong with your website, they’ll lose trust in your brand. Unfortunately, if your website experiences a 503 Service Unavailable Error, there’s no…

Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.

What Is Last Click Attribution and How to Use It

For your team’s marketing efforts to be effective, you need to know which marketing channels and touchpoints are resonating with your audience most — you must understand which channels and touchpoints are so successful at whatever it is they do that they make leads want to convert. Last click attribution can help you with this — it assists in identifying which marketing touchpoint prompted a conversion in the final part of the buyer’s journey. Last Click Attribution Model In this blog post, we’ll cover all things last click attribution including how it’s defined, what makes it unique, how your marketing…

How Apple’s iOS 14.5 Release Could Impact Advertisers

Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing anything. The more app installs you get, the more sales you log. This process is seamless because you’re able to track user activity across apps and optimize your ad spend as you see what works and what doesn’t. But, with this week’s release of IOS14.5, the data you collect from Apple mobile devices will change….