The True Impact of Social Analytics on B2B Funnels

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. Finally, at the bottom of the funnel (BOFU) are those leads who are poised and ready to make a purchase. Modeling your sales funnel so you can better target and nurture leads at each…

How to Create a Writing Style Guide Built for the Web [Free Guide]

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. That’s why at some point, most companies accept that they’ll need to develop a writing style guide. In short: a document that indicates the basic rules of writing we’ll all agree to follow to ensure…

Outsourcing a Design Project? Here’s How to Write a Design Brief

During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning. It helps both parties get on the same page and can prevent miscommunication down the line. That’s why you often have initial discovery calls, set meetings, and draft contracts. Another way to set expectations is by creating a design brief. It’s essential in the early stages of your design project, whether you’re working with someone in-house or outsourcing it to an agency or independent contractor. Here’s everything you need to know about…

The Ultimate List of HR Interview Questions

As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you’re applying. It’s critical you prepare well for your HR interview. Oftentimes, a company uses their HR department to screen candidates and decide which candidates are most qualified to move forward in the interview process. But an HR professional has different goals when interviewing than your direct hiring manager does. While your hiring manager will ask questions specific to the role (for example, in a marketing interview), the HR professional is interested in gaining broader…

Top Presentation Design Trends of 2021, According to Creative Experts

In early 2020, the world as we knew it was flipped upside down. Businesses were forced to pivot in the face of the pandemic, and as a result many companies adopted a remote work culture. Remote work changed the way organizations and teams worked — and even how companies communicated to prospective customers and acquired new business. Employees leaned into virtual designs, presentations, and events to communicate both internally and externally. The graphic design landscape, as a result, has changed dramatically over the past year. Now, presentations need to work harder than ever to connect, engage, and inspire audiences into…

Top B2B Content Marketing Trends to Watch This Year, According to Experts

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020. Developing a sound content marketing strategy is worth it: We found that blogs are among the primary three forms of media used in content strategies today. In fact, 24% of marketers increased their investment in content marketing last year. As 2021 is in full swing, we wanted to talk with more B2B content marketers to see what trends they’re looking…

How to Create a Pie Chart in Excel in 60 Seconds or Less

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020. The question was an undeniably important one, as it would influence what types of content we wrote in 2021, along with identifying new opportunities for growth. But once I’d compiled all relevant data, I was stuck — How could I easily create a pie chart to showcase my results? Fortunately, I’ve since figured it out. Here, let’s dive into how you can create your own excel pie chart for impressive marketing reports…

Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He’s funny, likes a good pun, and doesn’t take himself too seriously. Now that’s the power of brand voice: the power to make your brand come to life. Consumers prefer brands with strong, unique personalities. In Sprout Social’s 2020 Index,…