Everything You Need to Know About Starting a Podcast in 2021

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are…

How to use Segments in Google Analytics: 5 Examples of Quick Insights Using Custom Segments

There’s a line that separates the Analytics beginners from the Analytics experts. It’s not an abstract line. It’s an actual physical line in Google Analytics. It’s the line that separates the menu for the reports (on the left) from the reports themselves (on the right) Clicking on the left brings you to aggregate data …and not a lot of insights. Clicking on the right slices up that data …giving you deep and actionable insights. All the fun stuff is on the right side of that line, including: Drill downs taking you deeper into each report Filters and advanced filters to…

Arise RevOps, the New Orchestrators of Customer Experience

I care about customers. Whether they’re your customers, my customers, or my customers’ customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It’s what gets me going every morning. That’s why I was thrilled in 2019 when I had the opportunity to launch HubSpot’s first-ever ‘voice of the customer’ team. I assembled a group of passionate people, each more dedicated than the last to improving customer experience. We met weekly, talked about our customers, forensically analyzed feedback, and dug deep into the…

7 Incredible Answers to “What Is Your Greatest Weakness?” — That Aren’t “Perfectionism”

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. As a well-informed candidate, you’re doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: “What is your greatest weakness?” You don’t want to respond, “I tend to work too hard,” or “I am too much of a…

4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on. Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results. However, it’s easier said than done…

What Marketing Leaders Are Investing in This Year

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company. That’s why it’s so important to have access to industry data. By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity. And, given that overall marketing spend is expected to grow by 14% in 2021, you definitely…

6 Content Marketing Skills That’ll Only Get More Important

A few years ago, I got hired as a content marketer at a small web design company. At the time, I thought one skill — and one skill only — would serve me well enough to succeed: the ability to write. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I’ve picked up some critical skills over the years that’ve enabled me to grow as a content marketer. Most of those skills have nothing to do with writing. Whether you’ve been a content marketer for years or you’re looking to…

4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the…