4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the…

How Brands Creatively Hosted Virtual Offsite Meetings

As the world continues to move in a remote-first direction, it’s important to consider how to make your company’s in-person events remote-friendly. Even if you don’t always do remote events, the remote option is great for anytime your team is spread around the world. But, a virtual offsite meeting? Sounds oxymoronic. How can you have an offsite, that doesn’t feel like work, virtually? In this post, we’ll take a deep dive into how these brands thought about virtual offsites in a creative way. And didn’t just ask everyone to be on Zoom for 8 hours. 1. Loom VR Virtual Offsite…

5 SEO Success Stories to Inspire Your 2021 Strategy

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. It can be difficult to get your feet off the ground. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. And, as of March 2020, there are a reported 1.9 million total podcasts, and 47 million total episodes. Depending on when you read this article, these numbers could be drastically different. Which is all to say: The podcast industry is rapidly growing. In a world of fast-growing competition, how do we — as podcast…

Multi-Touch Attribution and Models: A Complete Guide

Today’s buyer’s journey includes a number of interactions across various touchpoints and channels. There’s rarely a conversion of sale that occurs based off a single interaction. Rather, conversions and sales often stem from a mix of interactions via a variety of sources such as blog articles, social media posts, webinars, in-person events, conversations with reps, content on your website, email marketing campaigns, and more. All of these touchpoints play a role in getting your customers to convert. Attribution allows you to give credit for conversions to those marketing touchpoints and channels throughout the buyer’s journey. Multi-touch attribution takes this a…

6 Creative Strategies for Getting Traffic from Pinterest

Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don’t believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using Pinterest as a strong distribution channel are two different things. If you’re starting to see an uptick in followers on your Pinterest account, you might want to consider how you can turn those followers into real leads and customers for your business. Here, let’s explore some creative strategies for turning…

How Does YouTube Count Views? We Break It Down

If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days. Or how about YouTube Records? There, you’ll find the videos with the most view counts in YouTube history — and the videos that reached one billion views in the shortest amount of time. (Adele’s “Hello” reigns on top, taking only 88 days to reach this mindboggling view count.) Where do those views come from? What exactly counts as a ‘view’ and what doesn’t? For those who are curious, or if you’re a marketer looking to…

33 Free Online Design Tools for Creating Stunning Visual Content for the Web

Who doesn’t love free stuff? If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget. And in my quest to find alternatives to fancy computer programs, I’ve come across a lot of free tools that help take my marketing up a notch. In particular, I’ve adopted a ton of free tools for creating visual content that don’t cost my team a dime. From…

Here’s How to Secure A Corporate Sponsor For Your Next Event

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn’t cut it, so I bought a great office chair. I didn’t pay the extra money for assembly – a decision I’m convinced furniture companies want you to regret – and three installation attempts later, I have my chair. Yeah, the backrest is a tiny bit crooked, but it still works as intended, giving me the extra support and comfort I need to do my job. That’s…