Paid Social Media: Worth The Investment?

Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year. The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to…

How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration? Fortunately, that’s exactly what the new Masters of Scale Courses App offers — expert advice from some of the world’s best and brightest minds, guided by Reid Hoffman. The first course is all about The Mindset of Scale. Here’s what I learned from the first two lessons. 1. Ask “Why not?” and “What if?” Start by asking two important questions — “Why not?” and “What if?” —…

A Marketer’s Quick Guide to Dynamic Ads

Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of…

7 Tips for Designing a Social Media Page That Stands Out

At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I’ll hit that “follow” button or exit the page. In those few seconds that I’m assessing the brand’s profile, I’m asking myself two questions: Is their content visually appealing and am I interested in the type of content they will be posting? I’d bet many social media users take a similar approach. This is why social media design is an instrumental part of your social strategy. So much of social media is about perception and…

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. But I wasn’t convinced these influencers had my best interest in-mind. Yes, most influencers’ (and micro-influencers) are successful because they promote valuable products. But they’re getting commission off those posts, too. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. This isn’t to say influencer marketing is ineffective….

How to Size & Design Your Facebook Cover Photo or Video [Templates]

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It’s therefore crucial that you follow Facebook cover photo best practices and optimize your cover photo for the right…

Deconstructing 7 Famous Brands’ Color Palettes

Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” Ladies and gentlemen, Picasso was wrong. You actually can figure out why “two colors, put one next to the other, sing.” Or, more accurately, you can figure out why some color combinations work (i.e., look good) and why other color combinations don’t work (i.e., look terrible).  I realize that Picasso probably meant “one can never learn how to paint” in a less literal, more philosophical way. As in, you can’t teach someone…

30 YouTube Channel Ideas to Help You Choose Your Own

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found thirty popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas Comedy Sketches Web Series Music Album Reviews Tutorials Software Tutorials Photography Video Editing Self Help Cleaning and Organization Minimalism Style…