The Best Forum Software for Creating an Online Community in 2021

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work, communication, and socialization is being done online.  Online communities are particularly beneficial for businesses because they allow customers to interact with each other in a smaller circle than they could via social media, which increases engagement and brand affinity. For instance, let’s say one of your customers has a very unique problem with your product or service, and posts about…

Affiliate Marketing for Beginners: What You Need to Know

If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one…

5 YouTube Description Templates That Have Helped Our Videos Go Viral

YouTube is the second largest search engine, with over 2 billion users per month — so it’s an undeniably powerful channel for your marketing efforts. However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content. In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t hop on board — so they implemented a strategy that enabled them to…

LSI Keywords: What Are They and Why Do They Matter in SEO?

Posted by JessicaFosterThe written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how…

The 10 Best Video Conferencing Tools for Small Businesses

Over the past year, marketers got a crash course in remote work. As 2021 approached, many of us had already invested in at-home desks, workout equipment, and other tools meant to make work-from-home a little easier. At the top of that list? Video conferencing software. Video conferencing tools saw a 500% increase in demand in 2020 as a result of the worldwide pandemic. And, as the workforce continues to shift to a more flexible, hybrid model, it’s critical your business invests in equipment designed to foster collaboration regardless of an employee’s location. But video conferencing software isn’t always cheap, and the…

How to Identify Your Core Marketing Message

As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Having a marketing strategy also helps you create the content your audiences want to see and share it where they’re most likely to see it. But, when you have this strategy, how do you figure out what to say in the content you share with them? What you need is a marketing message, and…

The Ultimate Guide to Marketing Trends in 2020

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very…

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Posted by cml63One of the great things about doing SEO at an agency is that you’re constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories for major single-day events. When…

8 Image SEO Best Practices to Make Your Content More Discoverable

To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on “Images”, I found what I needed quickly: I know I’m not alone. In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it’s critical marketers begin paying attention…

Google My Business: What It Is, How To Use It, and Why

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google My Business First, let’s get on the same page regarding…