Google My Business: What It Is, How To Use It, and Why

Posted by MiriamEllisGoogle My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google My Business First, let’s get on the same page regarding…

Here’s Why People Click Out of YouTube Videos [New Data]

With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. To rise above YouTube’s fierce competition, you’ll need to regularly create content that grabs your viewers’ attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they’ll click out of them before…

34 of the Best Office Pranks & Practical Jokes to Use at Work

If you’ve watched the TV show “The Office” as religiously as I have, the classic “stapler in Jell-O” trick surely sounds familiar. It’s pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague’s stapler is hidden inside the mold. It’s a classic prank. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your…

Posted by Cody_McDanielIt’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week’s episode of Whiteboard Friday!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another Whiteboard Friday. My…

A Marketer’s Guide To Competitive Intelligence

Across all industries, it’s gotten harder for brands to stand out among the competition. According to a 2020 survey by Crayon, businesses have, on average, 29 competitors — a 16% increase from 2019. Small and large companies alike are fighting for consumers’ attention through targeted marketing campaigns, persuasive sales teams, and competitive pricing structures. The question is, how can a brand stay competitive as new companies emerge every day and threaten its position? One solution is competitive intelligence (CI) – a process that can drive revenue and keep brands ahead in their industry. Let’s get into what CI is, what…

Chart of the Week: What Buyers Want from Your Website

We all know our website is a key part of our marketing and lead generation strategy . But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday surveyed more than 200 buyers of B2B services — in companies of all sizes — to rate the importance of various elements of a service provider’s website. The top 4 elements should come as no surprise:  Service descriptions (87%)  Description of industries served (78%)  Success stories / case studies (73%)  Professional website design and presentation…

SEO Testing: Driving Higher Organic CTR and Rankings Through Systematic Experimentation [Case Study]

The web is awash with often conflicting advice on the subject of search engine optimization. Do bolding keywords generate higher or lower rankings? What about embedding dates in URLs? Do my pages actually answer searcher’s questions? Knowing the difference between solid advice and search superstition is sometimes impossible. Instead of throwing up our hands in frustration, we should put these assumptions to the test. By applying the scientific method to the factors that influence search rankings, we can learn what works and what doesn’t. Here’s how we approach SEO testing in our work as a marketing technology consultancy. Why We…

8 Recent Examples of Newsjacking in Action

Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family. But, the famous wax museum’s publicity stunt isn’t the only example of a brand that’s leveraged a news event to gain awareness or viral attention. In fact, this tactic has been used by marketers throughout the 2000s. It’s often called “newsjacking.” Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item….

The 8 Best Free Flowchart Templates [+ Examples]

A great business needs a great many things in order to succeed – strong leadership, a competitive advantage, and a unique vision among them. However, one element that could make or break a business is its process (or lack thereof). A clear, repeatable process has two major hurdles to a successful implementation in a business. Number one is the development of that process, and number two is getting buy-in from stakeholders on that process. That said, the best way to overcome both of these potential roadblocks is to transparently and logically outline a process. Many businesses use flowcharts to accomplish this task,…

How to Create an Advertising Proposal [Free Template]

Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. After all, advertising is expensive, and a poorly managed campaign results in wasted funds and resources that fail to deliver a return on investment – which could hinder a company’s ability to hit its awareness and sales goals. Executives need to know that an advertising project has been well thought-out from all angles before they front the money to develop creative and buy advertising space. And the best way to…