The Ultimate Guide to LinkedIn Company Pages

A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 740 million members, this level of activity comes as no surprise. The LinkedIn Pages launch in late 2018 equipped consumers to discover and vet their favorite businesses and for businesses, organizations, and institutions to connect with their audiences. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you master your LinkedIn Company…

What I Found After Experimenting with Google Discover for Two Months

Posted by MobersteinI’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to…

How to Create a Comprehensive How to Guide [+Examples]

The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides. Fortunately, I’ve had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. How to Guides are incredibly valuable opportunities to reach new audiences with useful, high-quality content. Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. For…

The Beginner’s Guide to Share of Voice

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that you might not think to use for several channels is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let’s review everything you need to know about share of voice. While share…

Everything You Need to Know About the Principles and Types of Design

 Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a variety of definitions, but in its simplest form, it can be defined as both a verb and a noun: It can refer to the act of creating a composition or or to the composition itself. Design is about creating feasible, functional solutions to a variety of problems, and always happens with a particular goal in mind. — Amanda Chong,…

Why HubSpot is Investing in Pipe

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction. The good news is that the world of alternative financing is evolving by the day. Founders have a growing set of options for accessing capital which can give them time back to focus on higher-impact work. This aligns well with our mission at…

According to the Experts: 5 Technical SEO Trends to Watch in 2021

Posted by morgan.mcmurrayIt’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. The overwhelming answer? Keep doing what you’re doing. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. indexing and the technical basics that…

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z’s relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down. Gen Z’s budget-consciousness became even more apparent during 2020 and the global pandemic. As physical stores closed, brands struggled to keep up with online sales demand, and as members of the young-adult workforce worried…

Get Inspired By These Brands’ Instagram Reels

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.” On its creators’ account, the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. I mean, they’ve got a point. Some videos lose their quality when they’re reuploaded and become blurry, which can dissuade viewers. With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption…

How to Create an SEO Strategy for 2021 [Template Included]

Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy for 2021 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet…