The 8 Most Common Leadership Styles & How to Find Your Own [Quiz]

“A good leader should always … ” How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we’ll change the way we choose to complete the sentence above. But in order to become better leaders tomorrow, we need to know where we stand today. To help you understand the impact each type of leader has on a company, I’ll explain what a leadership style is, then…

12 Impressive Ways to Start a Cover Letter [+ Examples]

According to Career Builder, 40% of recruiters look for a cover letter when they’re considering job applicants. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? A cover letter might not always be the most important thing to a hiring manager, but if your resume or connections aren’t enough to get you through the door, a powerful cover letter could be what gets you an interview. For instance, a hiring…

The Exhaustive List of HTTP Status Codes & What They Mean

We’ve all been there: You’re mindlessly scrolling the web, clicking on a variety of links from Google, social media, or other sites, when suddenly — you’re prevented from continuing a search due to an HTTP error code. This can be a frustrating experience as a user. However, HTTP status codes go beyond simply communicating an error — these codes can also signify a successful transmission, or a re-direct to a new site URL. Here, let’s explore an exhaustive list of HTTP status codes, so when you come across one, you’ll know what it means. What is an HTTP status code?…

Full List of Meta Tags, Why They Matter for SEO & How to Write Them

Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits. What are meta tags? Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google. They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the <head> section…

Content Strategy Explained in 180 Seconds

Impossible? Maybe. But let’s try to explain the basics of content strategy in 3 short minutes. If you just had 180 seconds to visit, thanks for dropping by! Otherwise, let’s unpack that overly concise description of content strategy basics. What is Content Strategy? A strategy is a plan to reach a specific goal. So content strategy is a plan to use content to reach a specific goal. Content strategy is a plan to create, promote, and measure marketing content (written articles, recorded videos, etc.) in order to create meaningful interactions, that meet the needs of both an audience and a…

How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]

Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. That headache can be made even worse when you need to compare data across multiple spreadsheets. The last thing you want to do is manually transfer cells using copy and paste. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time. I know, “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But by the time you finish reading this article, you’ll wonder how you ever survived in Excel without it. Microsoft Excel’s VLOOKUP function is…

How to Make a Chart or Graph in Excel [With Video Tutorial]

Building charts and graphs is one of the best ways to visualize data in a clear, easy-to-understand way. (Check out this guide for making better charts to learn more.)However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. (I admittedly adore Excel, but I work in Marketing Operations, so it’s pretty much a requirement that I like the tool). I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into…