The Ultimate Guide to Nonprofit Marketing in 2021

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like…

2021 YouTube Demographics [New Data]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. However, just as it is for all…

Why You Should Use Early Bird Registration for Your Next Event

A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event. Usually, people don’t start registering for events until the last minute. As a marketer, you’re probably wondering, “How can I get them to…

15 Strategies To Get YouTube Subscribers

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them. In content marketing, the same principle applies. Retaining your audience’s attention positively impacts your brand a lot more than merely acquiring attention. When an audience engages with your content for long periods of time…

How to Create a Sensible Social Media Strategy for Your Business

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals. By the end of this guide, you’ll know how to develop a social media strategy that’ll not only drive traffic but will also quell that overwhelming feeling you get anytime you open Instagram or Twitter. What is a social media strategy? Your…

Featured Snippets Drop to Historic Lows

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here’s a two-week view (February 10-23): Here’s a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let’s cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we’ve all had, it’s always good to check our sanity. In this…

7 Examples of Influencer Marketing on YouTube

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy. If you have been thinking about using this tactic but are unsure where to start, consider YouTube. Unlike other platforms that are usually restricted by time (think TikTok and Instagram), YouTube celebrates long-form content. This creates space for influencers to deep dive into topics and give detailed reviews on products and services. Beyond that, engagement rates on YouTube are the highest when compared…

The 7 Best Music Playlists for Productivity, According to Science

Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer’s block. Over three years later, they are truly the gift that keeps on giving. You see, for me, listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track, and I go from idle to uber productive. (Seriously, it works like a charm.) The trouble is,…

The Future of Content Strategy

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in how people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes. All that said, many marketers still experience the same pain points that were commonplace more than five years ago: “I struggle to measure the ROI of the…

14 of the Best Slack Alternatives for 2021

For more than 12 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the team collaboration industry, simplifying people’s work and boosting their productivity. But not everyone is completely elated with Slack. Some prefer not to pay a premium for unlimited search functionality (the free version caps it at the most recent 10,000 messages). Others prefer a self-hosted solution, which Slack doesn’t offer, to gain more control over their team’s communication.  Remote teams are becoming more mainstream, and because of this more people are…