In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say. But what does that actually mean? Here’s a simple definition of market research that encompasses all the possible goals of this practice, in fewer than 100 words: Market Research Definition Market research is the process of examining an industry’s buyers, the product these buyers want, and where they’re currently getting it. By engaging the right people…

14 Essential Features for Taking Payments on Your Website

There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I’m not alone. Whether it’s because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person. Despite the growing number of online shoppers, people are still wary of the setbacks of…

4 SEO Strategies for Programmatic Sites

Posted by RoyhPlanning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category….

Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. So, what do these conversational experiences entail and how should chatbots be incorporated on your landing pages to increase conversions while saving your team time and resources? Conversational Landing Pages In this blog post, we’ll talk about what conversational landing pages are, what makes them unique, and how to…

How to Use WordPress: Ultimate Guide to Building a WordPress Website

The thought of creating your own website may seem overwhelming. You might even think this task is impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, or portfolio. It’s called WordPress. But how? This ultimate guide will cover a basic step-by-step process of creating your own WordPress website as well as a list of tips and tricks to remember while working with…

7 Call-to-Action (CTA) Tools to Help You Increase Conversions

When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue. Call-to-Action Tools Call-to-action tools, or CTA tools, exist to make the process of creating and adding CTAs to your website, blog, or social media posts simple. You may already have access to a CTA creator/generator in your current business tools, such as your Marketing Software. If that’s not the…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel…

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina. Today, my cousin and I are going over to her friend’s house.” Exciting stuff. Thankfully, that footage never saw the light of day. When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into…

Whether you’re running a personal blog or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Below, we’ll dive into some of these monetization ideas and get advice from HubSpot’s own blog leaders. How Do Blogs Make Money? Before we dive into the monetization strategies, you might be wondering,…

16 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]

Does your professional bio make a statement? In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect. If you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “shoot one over via email.” You have approximately one afternoon to come up with it, and that’s when you scramble, and the bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies…