How to Make a Chart or Graph in Excel [With Video Tutorial]

Building charts and graphs is one of the best ways to visualize data in a clear, easy-to-understand way. (Check out this guide for making better charts to learn more.)However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. (I admittedly adore Excel, but I work in Marketing Operations, so it’s pretty much a requirement that I like the tool). I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into…

Your Cheat Sheet to Google’s 200 (Known) Ranking Factors

If you’re an SEO, I know you can relate to the following scenario. You do thorough keyword research and create super awesome content that ends up performing well — score! You are riding the waves of growth in SERPs and feel like you’re on top of the world. And the next day, there’s an algorithm update that comes along … and just like that, your rankings have tanked. Regardless of whether an algorithm update rocks or destroys your world, they’re an inevitable occurrence. So it’s time to face the facts, and take the changes in stride. As difficult as ranking in…

If you spend time optimizing your blog or website’s content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: The screenshot above is the first search engine results page (SERP) Google produces for the search term, “excel table examples.” Notice how, in addition to the “Images” tab at the top, Google pulls in a substantial pack of clickable images to the beginning of the main results page — before any organic text results are even visible. Today, nearly 38% of Google’s SERPs show images — and that’s likely to increase. That means, despite your best…

The What, Why, and How of Canonical Tags & URLs

“That’s canon!”  You might’ve heard this phrase used to describe a creative piece that stays true to an original piece of work or fictional universe. If you’re familiar with canon, you are well on your way to understanding canonicalization and how it impacts web pages. Here, let’s explore what canonicalization is, why it matters for SEO, and how to add the tag to your own website. What is canonicalization? Canonicalization declares an original or preferred web page, which helps consolidate duplicate pages for crawling. Without naming a canonical URL, web crawlers could crawl and index multiple versions of your web…

Professional Invoice Design: 26 Samples & Templates to Inspire You

Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward. While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. Of course, conveying important payment information in a clear and concise way is the name of the game — but that doesn’t mean you can’t add a little brand personality to them. To help you get…

The State of Content Marketing in 2021 [Stats & Trends to Watch]

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their audiences. As a marketer, it’s essential to know what your competitors are focusing on, so you can create a strategy and stand out from the crowd. In this post, discover important stats to know about the state of content marketing in 2021 and trends to…

16 of the Best Meeting Scheduler Tools to Organize Your Day

We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. The endless back-and-forth communication and steps — reviewing calendars, determining the best place to meet, setting up a call-in number, adding the meeting to the calendar, inviting all the necessary attendees, and so on. To put it simply, the process makes the meeting a hassle before it even starts. Best Way to Schedule Meetings That’s where meeting scheduling software comes into play — this is the more efficient way to optimize your time when scheduling…

5 Ways to Add a Personal Touch to Your Sales Email

In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day.  We’ve reached the point where most consumers can smell a sales email a mile away and will delete it within seconds. They expect that if they open it, they’ll be subjected to blanket messaging, “talking at you” verbiage, and generic content….

Where Do Shoppers Research Products on Social Media? We Asked 300 Consumers

In 2020, 42% of people used social media channels for product research. With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines. Throughout the past few years, social media channels have embraced their new role as product research channels, devoting certain areas or features of their platforms to showcasing brands and products. For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning…