11 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. The Benefits of Using a Social Media Content Calendar We’re all…

Posted by Cyrus-ShepardHappy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a high resolution version in a…

How to Design a Process Infographic (And Where to Find Templates)

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)? A process infographic could be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever subject you choose to cover — whether you’re trying to show how your business’s coffee is sourced or train the new hire remotely. Even better, they’re easy to create using a template or from scratch, meaning you can get started on one today. What is a process…

When it comes to growing your brand and boosting your revenue, social media matters. Here’s why: More than three billion people worldwide now have social media accounts, and 54% of those users leverage social media to research products. The biggest challenge? Finding the right platform for your social media posts where you can connect with your ideal audience. While many businesses leverage sites like Facebook, Instagram, and Twitter to promote their content and increase conversion rates, there’s also a case to be made for more business-focused frameworks like LinkedIn. In this comprehensive guide to LinkedIn sponsored updates we’ll tackle the…

An outdated website won’t represent your brand well. Web design experts recommend a site redesign every 2-3 years to keep up with web standards and design trends. This can often be accomplished with a simple facelift or re-skin. However, in some cases, you may be up against a site migration. The end result of a site migration may include a cleaner interface, a new or improved user experience, an easier editing experience, and more. However, the choice to migrate your website should not be taken lightly. If executed poorly, you could end up with status code errors, negatively impacted SEO…

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel. Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up…

How to Create a Stunning Presentation Cover Page [+ Examples]

When you’re focused on creating a meaningful, persuasive presentation, it’s easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience’s attention early on and setting the tone for the rest of your presentation. A stunning presentation cover page can intrigue your audience into wanting to know more and increase engagement with the information you’re presenting. On the other hand, a lackluster slide, or even the lack of one, can dampen audience enthusiasm for your presentation, and maybe even your own. You’ve put…

How to Easily Create a SlideShare Presentation

You know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. But maybe you’re not keen on writing a blog post, and you don’t have the production resources to create videos. What to do? Create a SlideShare presentation. I know, I know. You may have felt personally victimized by PowerPoint sometime in your career. When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It’s daunting enough to create a 10-slide deck to report…

Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site. But what categories should you choose? How do you name them? And what’s the difference between categories and tags? Let’s cut the confusion with blog category best practices that keep readers combing through your content. For example, imagine you run a food blog….