Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site. But what categories should you choose? How do you name them? And what’s the difference between categories and tags? Let’s cut the confusion with blog category best practices that keep readers combing through your content. For example, imagine you run a food blog….

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. More recently, short-form videos have taken over social…

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first. As a result, 34% of desktop users don’t even click on a webpage, since their questions are answered by a…

Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement. Data backs up this common-sense assertion: Research found that people retain 65% of the information they see — but only 10% of the information they hear — and spend 39% less time searching for the content they need when it’s displayed in infographic format. One of the most compelling uses for this functional format? Timeline graphics. These date and data delivery vehicles offer a way to quickly communicate important information — from key…

6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template. Fortunately, there’s one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point across and looks good doing it. Icons are the secret tool that designers use to take your eye from one point to…

What is the 7×7 Rule in PowerPoint?

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part of the presentation platform’s popularity stems from its familiarity — many organizations still run Microsoft-first IT software environments, making PowerPoint the obvious choice for straightforward presentation design. Simplicity provides the second part of this popularity permutation since creating a basic PowerPoint presentation on a single topic requires minimal time and effort. The problem? “Simple” doesn’t always mean “effective”. Staff across markets, industries,…

Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational performance. For product and service providers in the technology industry, this presents an opportunity: If B2B sales teams can determine where enterprises are struggling with digital transformation initiatives, they can improve targeted marketing efforts and boost total sales. But how do they bridge the gap…

How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business? This is the role of sales and marketing teams in your organization: Designing and deploying consumer campaigns to showcase the unique value proposition of your product or service so you stand out from the competition. The challenge? It’s not easy. Customer preferences are constantly evolving in response to both external market forces and internal financial constraints. As a result, the reasons around how, when, and why consumers spend money are…

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website. What’s more, it takes just 0.05 seconds for visitors to form a general first impression of your site — meaning you’ve got just one opportunity to…