Google’s December 2020 Core Update: By the Numbers

Posted by Dr-PeteOn December 3rd, Google announced that they were rolling out the latest Core Update. Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates? While technically the third largest named core update, Google’s December Core Update was…

What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

Posted by clschwartzIt goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. With all that coming your way, there’s bound to be some oversight. Here’s a recap of what you might have missed in the chaos that has been…

Predictive Marketing: What it Is & How to Leverage It

After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected. Unfortunately, many of us have been there. We’ve put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. Then, on top of watching our project fail, we’ve had to deal with the awkward scenario of sharing bad performance data with our teams. No matter how hard you try, it’s impossible to know exactly how well a campaign will do before you run it. However,…

Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way. If you’re anything like me, there’s little in this world that scares you more than the daunting idea of public speaking (besides spiders, of course, but that’s another issue altogether … ). However, as marketers, most of our roles require public…

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity. Brands that craft controversial advertisements like Gillette’s, however, expect this type of response, at least from some people. Taking any kind of stance on potentially sensitive social issues tends to lead to some form of disagreement. But authentically advocating for the causes you truly believe in usually has more pros than cons. “Even if publicizing…

Maximize Return During Tough Times Through Testing

Posted by timaj100We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing…

How to Design a Pitch Deck that Doesn’t Suck

The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company. An exceptional pitch desk is a solid asset for any business looking to secure funding and take that next step. But a mediocre one is easy to pass over and can undermine how cutting-edge or viable your company actually is. Every entrepreneur needs to have…

10 Logo Design Trends to Watch for in 2021 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2021. Keep an eye out…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month….