25 Stats That Make the Case for Infographics in Your Marketing

When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand. But, there’s one type of visual marketing content that’s sometimes overlooked by marketing teams. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content. Infographics are an excellent marketing tool for educating customers and sharing information. They…

How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmartyHow effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may…

How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager

Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and Gen Z. Additionally, Snapchatters are highly engaged on the platform. In fact, most users open the app 30 times per day. All of which is to say: If you’re looking to reach millennials or Gen Z’ers and you’re not using Snapchat for Business, you could be missing out. But that might sound easier said than done. How can you truly leverage the platform — typically used to send funny photos…

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant “Subscribe to our email” CTA popped up — completely interrupting my experience. I looked around for a “No thanks” button or an “X”, but I almost couldn’t find one. Just before I went to click the back arrow, I noticed a very faint, tiny “X” that was nearly the same…

17 Last-Minute Gift Ideas for the Marketer in Your Life

The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already. But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.) Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve got a team of marketers you want to make smile. To help you out, I’ve searched the internet far and wide (it’s kind of what I do), and found you some of this year’s best gifts for marketers. Without further ado … 17 Last-Minute Gift…

3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

Posted by randfishWe know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.  In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help…

What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. Don’t worry — APIs might seem complicated, but by the end of this post, you’ll know how they work and what using them entails.Here’s a brief definition of an API, followed by some key information on…

How To Do Local SEO for Businesses Without Physical Locations in 2021

Posted by MiriamEllis“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners…

The Pros and Cons of Blog Comments [+ Does It Matter for SEO?]

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow. There are plenty of benefits to enabling comments on your blog, including an opportunity to engage with your readers, grow a stronger community, and learn what your readers think about each piece of content you publish. But there are also plenty of drawbacks — there’s a reason many major marketing blogs including Search Engine Land, SEMrush, and Buffer don’t allow comments (and, for the record, at HubSpot we don’t either). If…

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book. As you might already know, the response wasn’t great. Many freelancers messaged the company and explained the fee could hamper their earning potential, or even end their freelance careers. Fortunately, the freelancers’ feedback didn’t go unnoticed or unrewarded. As a result of the honest feedback, Contently’s CEO Joe…