The Correlation Between Authoritative Links and Ranking [SEO Study]

Posted by EricEngeOver the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. Each year, Moz has graciously provided us with access to their Link Explorer index,…

31 Secret Santa Gift Ideas Your Coworkers Will Love

They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange … But that’s not how the song — or the Secret Santa exchange — really goes … You spend all day with your coworkers, but come time for your annual gift exchange, you’re stuck trying to figure out exactly what Suzie will want that’s also in your price range. We want to help, so we’ve compiled a list of awesome Secret Santa gift ideas that are bound to meet all…

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark’s impressive achievements, his career success and robotic super-suit weren’t what made him a legend. In fact, Stark’s best Marvel Comics storylines began when he joined The Avengers to save the entire universe. Although Stark was fully capable of saving Earth alone in his super-suit, he knew teaming up with other superheroes would allow him to save multiple planets. Marketers can learn a lot from…

Experts Share Their Top 8 Holiday Email Marketing Tips for 2020

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at Uplers asked a group of seasoned email experts and industry insiders to share their insights on Holiday Email Marketing Tips and Trends for 2020. Check out their advice for holiday email trends below, and get inspired to tackle your company’s holiday campaign with style. The Top 8 Holiday Email Marketing Tips of 2020 1. Start planning…

An SEO’s Experience in 2020: Opportunities and Challenges

Posted by desordiIt would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies,…

Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits — says, “Yes.” One of the biggest findings in the McKinsey study was that 75% of consumers have changed brands at least once during the pandemic. McKinsey’s research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near…

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Here are a few quick examples to clarify the difference between a market, a niche, and a micro niche: Market, outdoor gear; Niche, camping supplies; Micro Niche, high-end mountaineering tents Market, tech; Niche, social media platforms; Micro Niche, social platforms targeted to specific interests, such as Ravelry for knitters Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics Micro niches…

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. If people are bored, their thoughts will drift somewhere else, and you’ll miss out on the opportunity to impact their behavior. This is true regardless of the marketing medium, from advertisements to presentations. That being said, marketers need to create effective ways…

The 5 Types of Social Media and Pros & Cons of Each

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want…