The recent COVID-19 pandemic has changed how we think about a lot of things. From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives. Work is one of these elements, if not the main one. We’ve asked ourselves (and our employers) questions like: “Can I get as much done at home as I would in the office?” “How do I stay connected to my team if we’re all remote?”, and “Is it really necessary to have as…

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.  If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals.  Why is social media important for business? If you’re new to social media in general, there are social media certification courses you…

Posted by amandamilliganYour brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it’s useful, and how to create it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I’m the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I’m going to talk to you about one of the…

The 11 Best Free Email Accounts and Service Providers of 2020

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. It can be a challenge to find an email service provider at no cost that balances the right features with usability. To help make your search easier, we put together a list of…

The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it’s writing a blog post, designing an infographic, or creating an ebook, it’s challenging to start creating a new piece of content from scratch, especially if you’ve never done it before. Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and…

Marketing Salaries in 2020: Salary Trends (and Job Descriptions) for the Top 7 Marketing Positions

A year of flux.  Some businesses are busier than ever. Others are basically shut down. It’s going to be a very uneven recovery. The digital marketers we know are mostly very busy. But is that true across the board? We have some questions: Has the pandemic impacted job opportunities for marketers?  What about salaries and compensation? Every 18 months, we step back and look at the various marketing jobs, to see how both the roles (job descriptions) and the compensation (salary and benefits) have changed. This is our fourth Marketing Compensation Report.  Here are the updated marketing salaries, followed by…

7 Ways to Create Bottom of the Funnel Content that Converts (with examples)

Not all of your visitors are on the hunt to make an immediate purchase. Catering the right content marketing collateral, especially at the bottom, is critical to land sales. You might have a huge collection of top funnel content, webinars, and other audience-builders. But what about content to turn your visitors into customers? As a visitor learns more about you—and progresses towards the bottom of the funnel, they’ll need that last bit of content to convert them into a customer. And that’s where bottom-funnel content comes in. So in this post, you’ll find answers to all the questions you’ve ever wondered about…

How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are more likely to grocery shop online. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products….

One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: “U Can’t Touch This” by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot’s Marketing blog? In 2020, Cheetos bought a Super Bowl ad spot to promote their brand, and they knew it had to resonate with as much of their target market as possible, which was most likely Gen Xers and older Millennials. Before you…

Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren’t there for the amount of work you put into the creation? If so, you’re not alone. While these offers can provide in-depth insights for prospects, not every prospect sees the value in them. Still, we continue offering premium content to build trust throughout the buyer’s journey and learn information about prospects along the way. And yet, the problem remains: Where do you draw the line between offering free, useful content and charging for…