Is SMS Marketing Dead? New Research Says Not Just Yet

Whenever I share a screenshot of a friend’s funny text on social media, someone always points out the huge number of unread text messages I have. “Why do you have so many unread texts? And, who are you ignoring?”, my friends often ask. The truth is that most of the texts I ignore aren’t from actual people. They’re usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. Whether you signed up for a mobile service, pharmacy alerts, furniture store promos, or another list, you’ve probably also received a few texts you’ve…

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals. Core Web Vitals At a high level, Google’s Core Web Vitals exist to fix poor user experiences on your website — Google knows that poor UX leads to higher bounce rates and that’s why…

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. In fact, 82% of investors say name recognition is an important factor guiding them in their investment decisions. So, what does all this mean? Well, consistent branding leads to increased brand awareness which can then help gain investors and drive revenue to your business….

How to Write the Perfect Email to Apply for an Unlisted Role [Infographic]

Maybe you’ve been refreshing the Careers page at your dream company for months. Alternatively, perhaps you’ve heard glowing reviews about a company from friends — but whenever you check, they’re still not hiring for any roles for which you’d qualify. Whatever the case, if you feel a company’s culture could be a great fit for you, you might consider sending a cold email so hiring managers can keep you in-mind if a role becomes available. But that’s easier said than done. If you sound too pushy, you risk alienating the hiring manager. A good cold email should be concise and…

How to Write an Introduction: A Simplified Guide

You only get one chance to make a first impression on your website or blog — which means you need an introduction that stands out. But what do you say? How do you say it? Should it be long? Short? Funny? Serious?For many of us, the stress of creating a great introduction drives the dreaded cursor feedback loop: Blink. Blink. Blink. The cursor-on-a-blank-screen sits, waiting for your brilliance but you just can’t find the words. It’s something that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it…