Everything You Need to Know About Landing Page Design

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click…

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Posted by kellyjcoopMany marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google, searches for…

Emotional intelligence has long been discussed as a critical component of leadership. The ability to regulate your own emotions — as well as the emotions of others’ — has proven invaluable on an individual level. Consider, for instance, the supreme importance of having a boss who doesn’t cry or yell every time a meeting doesn’t go her way. Alternatively, think about how important it is to have a leader who encourages positive, effective conflict resolution between teams when misalignment or miscommunication occurs. All of which is to say: emotional intelligence matters. But Kristin Harper, CEO of Driven to Succeed and…

The 8 Elements of Modern Web Design (And Web Design Trends to Watch)

Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience. But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we’ve detailed eight important elements of modern website design that you…

How to Explain Banner Ads to Anyone

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers. So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone….

When (and When Not) to Outsource Link Building

Posted by Alex-THave you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry…

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It’s no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. Additionally, startups don’t have the luxury of being unique anymore. They must be better – not just different – from competitors if they want attention and sales. Whenever brands come to me with…

Interactive Infographics: A Picture of the Premise, Tools, & Process

The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some cases where normal infographics just don’t cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing? If you’re asking yourself those questions, you might want to consider making your infographics interactive. Here, we’ll go over what an interactive infographic is, learn what it takes to make one, see some…

Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.  Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.  Twitter…