65 Photoshop Shortcuts to Help You Edit Photos Like a Pro [Bookmarkable]

Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are — and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx. Wouldn’t it be nice if you could just press a button, and magically, do what you wanted to do? Well, we’ve got good…

How 8 Brands Mastered Marketing and Sales Alignment

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing. If you’re anything like me, however, it’s likely helpful to learn through example. Which is why we’ve reached out to eight brands to learn how they mastered marketing and sales alignment….

The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words. With our ever-dwindling ability to concentrate on given tasks, Contently’s discovery makes complete sense. Writing shorter articles is better because people prefer consuming that type of content. However, longer articles typically rank higher on Google and generate more website visits because these types…

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That’s because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Beyond revenue, blogs are a great way to raise brand awareness, share…

3 Internal Linking Strategies for SEO and Conversions (plus, 10 tips for internal link building)

I’m a big fan of little links. Internal links are the underrated workhorse of SEO and UX. They’re easy to make, easy to manage …and easy to overlook. But not today. This post is a guide to a powerhouse internal linking strategy. We’ll review three types of internal links that make a huge difference in results. Each of which you can easily add to your website. But first… What’s an internal link? An internal link is a link from one page to another page on the same domain. They’re simply text hyperlinks from one page to another page on your…

Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Types of Charts to Use for Your Data Column Chart Bar Graph Line Graph Dual Axis Chart Area Chart Stacked Bar Graph Mekko Chart Pie Chart Scatter Plot Chart Bubble Chart Waterfall Chart Funnel Chart Bullet Chart Heat Map You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.What should you be tracking? What actually matters? How do…

9 Types of Organizational Structure Every Company Should Consider

Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you’re going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command…

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally…

Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump. What comes next? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter Accessing an ebook or white paper Signing up for a free trial of your service Attending a virtual event Engaging with a chatbot People…

The Ultimate List of Email SPAM Trigger Words

Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to…