As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, data can provide marketers with insights about their audience and what matters most to both prospects and customers. It also helps marketers earn buy-in from leadership to experiment and test new, innovative strategies for increasing brand awareness and ROI. Monday.com knows the importance of data all too well. The work OS — used by major brands including Uber, Hulu, and…

17 of the Best Examples of Beautiful Blog Design

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog. If you’re not attracting people visually, how will you get them…

The Ultimate Guide to Branding in 2020

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in…

The Ultimate Guide to Storytelling

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable…

Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand. Alternatively, take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show you they stand by their purpose to serve the user. Undoubtedly, you find most answers to your common questions on page one of Google, and more recently, it’s likely separated in its own featured snippet, as well. Having core company values can help you ensure…

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind that the best candidates aren’t just qualified to do the job you’re trying to hire them for. You want to look for people who are also passionate about marketing, fit with your culture, and show potential for growth…

53 Focus Group Questions for Any Purpose

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers? Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants. Simply copy-and-paste the questions you like below into the notetaking template…

The Ultimate Guide to Brand Awareness

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and…

I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not. In previous posts, we’ve debunked myths about marketing automation, social media, blogging, SEO, and A/B testing… but we’ve never…

13 Great Landing Page Examples You’ll Want to Copy in 2020

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a…