YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced….

How to Tweet on Twitter: 12 Templates to Get You Started

How to write and post a Tweet: Sign into Twitter. Begin compsing your Tweet above the feed, or click on the new Tweet button at the top of your screen. Compose your Tweet with less than 140 characters. Include a #hashtag so relevant followers can find your account. Tag a person using ‘@’ followed by their twitter handle. Follow a Tweet formula as a starting point for ideas. Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut,…

Today, Chief Communication Officers wear many different hats. Their duties and responsibilities within organizations have changed significantly in the past few years. Moreover, they are now considered as one of the most important strategic business partners within organizations.  

Supporting Small Business Saturday with 2020-Conscious Marketing

Posted by MiriamEllisImage credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after…

Pro Speakers on How to Give a Perfect Keynote Presentation

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable, actionable information — and that was very intimidating. I wanted to do a good job, and I wanted to be a good teacher. Therein lies the importance of keynote presentations: to be effective, they should be educational and…

How to Remove Render-Blocking JavaScript From Your WordPress Website

Have you ever finished creating a WordPress website and loved everything about it? Then, promptly began to hate it after realizing it takes forever to load? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages. You might be familiar with the common culprits of poor page performance — uncompressed image files, insufficient hosting, and lack of caching to name a few. But, there’s another…

13 Simple (But Critical) Tips for Creating Better Landing Pages

There’s no question that landing pages — and the lead-capture forms that come with them — are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too. That’s because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website….

Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be the “peanut butter and jelly” of your company. But, sales and marketing alignment is more critical than you think. Simply put, alignment between marketing and sales is really about focusing on the customer — and, today, the customer’s buying behavior has changed significantly. Fortunately, the…

What is TikTok For Business & Should You Use It in Your Marketing?

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. In 2018, Musical.ly was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. TikTok, like Musical.ly, is a video sharing social network where users share short clips of themselves lip-synching and dancing to trending music. It’s since expanded to house more diverse videos, like short comedy skits and how-to home improvement…

What is a Website Taxonomy?

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and classified based on their characteristics. A website’s taxonomy can dictate the user experience, and can also influence search engine rankings. This post will go over what a website taxonomy is, and give you the resources to create a successful organization system for their site. Website…