What Is a Landing Page? All Your Questions, Answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website visitors into something more. Here, we’ll explore what a landing page is, the myriad of landing page benefits and how you might use a landing page to reach your business goals, and how to make your landing pages as powerful as possible. What is a…

The Ultimate Guide to SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play. For instance, consider what happens when I type “summer shoes” into Google: Zappos clearly has an effective SEO strategy, since its “Summer shoes” page ranks first organically. However, their paid “Summer Shoes” ad, circled above, ranks as the first search result overall. With 35% of product…

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.  For more local insights, download our State of Local SEO Industry Report. 1. 70%…

9 Australian Websites That Will Inspire Your Design

It’s no question that Australia is one of the most visually stunning places on Earth. And, for generations, Australian artists have embraced the continent’s colorful culture in their work. When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images that feel like they’re transporting you into an intense or action-packed scene. Take, for example, this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis. Here, the painter uses explosions of different colors to simulate the action-packed beginning of Earth. Image Source But Australia’s colorful, energetic art aesthetic doesn’t…

Throughout my career, I’ve worked at a company that was fully remote, a company that was partially remote, and several fully in-person organizations. Each company approached holiday parties differently. In fact, most of the remote organizations didn’t even offer team bonding activities. While we’ve all probably participated in various holiday parties and team bonding events, those might not have been virtual. Hosting a virtual team bonding or holiday party can seem daunting. How can you plan activities online? What logistics are involved? If you’re planning a virtual holiday party this year, don’t stress. Let’s review some tips from HubSpot’s remote…

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Take Apple, for example. In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he led one of Apple’s biggest flops: the Apple Lisa computer. Although Lisa had some of the best graphic technology of its time, only 10,000 units sold. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Overall, many say…

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another…

9 Quick Ways to Reduce Page Loading Speed

When it comes to your site’s performance, page speed is of the utmost importance. However, unless you understand how this metric works — and, more specifically, the factors that influence it — you may find it difficult to improve. To reduce your bounce rate and increase visitor engagement, it’s essential that your web pages load quickly and seamlessly. A site that is optimized for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. In this article, we’ll explain what page speed is, why it’s important, and how to measure it. Then…

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after…

Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? A cached page is a backup of the raw HTML and content of a page taken at a single point in time to…