12 Best Productivity and Analytics Tools That Will Save You Time

Doing more with less has never been more important. Content strategies, marketing, sales, and many other areas of business require a lot of time and intentionality. With COVID-19, there are additional barriers being thrown at professionals. However, anything is possible if you have the right tools and processes to help you use your time more wisely and efficiently. The problem lies in narrowing down your options. This in and of itself, can be overwhelming and a waste of valuable time. I’ve been running a publication for a year now, and these are the tools that have allowed me to manage…

How to Understand Your Website Traffic Sources (Plus, 18 Tips to Increase Website Traffic)

Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness. If we’re going to spend all this time, energy (and maybe money) to generate traffic, let’s first spend a few minutes to understand the sources of website traffic, how they’re defined and how they’re measured. How is website traffic measured? Categorized? How can I increase traffic from each traffic source? How accurate are traffic sources in Google Analytics? This guide…

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Posted by NicoleDeLeonPeople around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including…

There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search. While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out. It’s one thing to pull a long day every once in a while to finish a project or deal with a crisis, but it’s another to routinely stay late at…

The Surround Sound Series: A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?” If you’re using Google, your query looks something like this:…

To understand what the term “trading up” means, let’s start with a scenario. You wake up early and jog to the Starbucks on the corner of your street. There, you wait in line to order a pumpkin-spiced latte, as you skim emails on your iPhone. Afterwards, you return home, put on your new Lululemon workout apparel, and hop on your Peloton for an at-home workout. In this scenario, you’ve “traded up” in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Why, for instance, did you feel the need to head to Starbucks and pay $6…

What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.  The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next and then circles around again for a split second to the first idea, then back to the fourth, and so on. Or the post reads like a stream of consciousness — but it wasn’t a stylistic choice.  Luckily, you have a simple solution. Before diving headfirst into writing your post, you can create an outline.  I’m not talking…

As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands. Moving up in ranks means becoming more involved in the marketing process, and eventually becoming the principal implementor. As a marketing manager, you’d be in charge of a team. Employees will look up to you as you once looked up to your manager. However, accepting this position comes with increased responsibility. It can feel rewarding to watch your strategies come to life, but it’s important to understand…

3 Digital PR Tenets for Excellent Outreach

Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. I hope sharing them with you will help you refine your own strategy. 1. Research and relevancy are non-negotiable When we…