How to Track (and Reduce) Website Exits: Your Guide to Bounces, Back Buttons and Outbound Clicks

As you read this sentence, visitors are flowing through your website. In a trickle or a flood, they’re dropping in from various traffic sources, clicking links and buttons and moving through your content. But where does the flow dry up? When do visitors leave? Where do they go? If you can’t answer these questions, you’re not alone. Most marketers can’t. But you’re missing some key insights and opportunities. Once you know where and when visitors leave, you can better understand why they go and how to keep them a little longer. Here’s a guide to understanding website exits of all…

What Does it Mean to Use Concatenate in Excel [+ Why It Matters]

Copy and paste shortcuts are handy until you have hundreds of data points to manually combine and reformat. Fortunately, you can use the CONCATENATE Excel function to save time (and curb carpal tunnel) when joining information from cells, rows, or columns. Meaning “to join together” or “to combine,” concatenate is a way to unite the contents of two or more cells into one cell. The function allows you to combine data from columns, cells, ranges, and rows into whatever format you desire, making it easy to quickly join names and addresses or properly display dates and times. There are various…

If you’ve ever taken a statistics class, the words ‘standard deviation’ might intimidate you. This complex formula provides insightful information for datasets that averages alone cannot reveal, and thankfully, Excel makes calculating this statistic easier than putting pencil to paper. Standard deviation is frequently used by financial professionals as it can help determine risks in stock portfolios and is often applied to return on investment (ROI). For marketing professionals, standard deviation can reveal variabilities and risks in datasets that will ultimately help guide campaign decisions. What is standard deviation? Simply put, standard deviation is a mathematical term that measures the…

The Top 7 Free Alternatives to Adobe Illustrator of 2021

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing. Luckily, there are plenty of top-notch free alternatives on the market, some of which offer features unparalleled by Illustrator. In this post, we’re sharing the top seven free alternatives to Adobe Illustrator so you can produce beautiful designs on a budget. If you’re shopping for a program that offers features comparable in quality to Adobe’s product, check out our list of the top free alternatives to…

12 Tips on How to Become a Manager: From 5 People Who Did

So, you want to become a manager. The million-dollar question is, how do you get noticed? Some say it’s by taking on big projects. Others believe face-to-face interactions with upper management are key. The truth is, it’s a combination of those two steps and many others. We’ll cover them all in this article, featuring five HubSpot managers who share their journeys to becoming managers and what they now look for in managerial candidates. 1. Add value to your team. The number one way to get noticed as management material is by adding value to your team in your current role….

How Consumer Spending Habits Could Change in 2021 [New Data]

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. According to data from McKinsey, most consumers were more conscientious about purchases than before the pandemic. Because of this, most households primarily budgeted around essential products and services. But, now, as economies begin to swiftly reopen following mass vaccinations, business owners and marketers might also be wondering what this could mean for the next year of revenue. Specifically, many business leaders are asking, “Will consumers continue to spend cautiously, or will they spend more freely in 2021?” To help businesses prepare…