The way employees work and collaborate has been disrupted and employee apps are the way to adapt to these new virtual working environments. With smart technology always in our pockets, employee apps are becoming more and more integrated into everyday business operations. The right set of workplace technology in the right hands can significantly improve your employees’ ability to do their jobs efficiently.

How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnesAs most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There’s a way to take one content idea and turn it…

What are Mini Apps & Why Marketers Should Care

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?” Luckily, unless your small business’ product is an app — or you have a skilled staff of developers, you probably don’t need to spend tons of time and money building one just yet. Brainstorming, developing, launching, and promoting an app is a lot of work for a small company. In that same amount of time, you can launch a mobile-optimized website or mobile email strategy that could earn you solid awareness and ROI. But,…

The Ultimate Guide to Designing for the User Experience

Think about a website or app you love. What do you love about it? The ease of gathering relevant information? How you can buy something in one click (and have it delivered tomorrow)? Or how quickly it answers your questions? Now think about the people who created that website. What was their goal? They were trying to create a site that had the features you love about it — a site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns. UX, or user experience, focuses…

Search Intent and SEO: A Quick Guide

Posted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known…

When you were in school, did you ever work on a group project? If so, you probably remember that some went well, and others weren’t as synergistic. The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. However, this isn’t the case with all partnerships. Below, let’s review some brand partnerships that have failed and discuss co-marketing mistakes to avoid. 5 Brand Partnership Fails 1. Kendall Jenner and Pepsi A few years ago, a major brand partnership that failed was between…

How to Do Market Research: A Guide and Template

Today, consumers have a lot of power — they can research your product or service and make purchase decisions entirely on their own. And rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews.  With this in mind, have you adapted your marketing strategy to complement the way today’s consumers research, shop, and buy? In order to do just that — and to meet your potential buyers were they are — you must have a deep understanding of who your buyers are, your specific market, and…

The Power of Data Visualization Plus Examples of Good and Bad Visuals

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily. But, not all data visualization is created equal. (Just check…

How to Run an Instagram Contest: A 10-Step Guide

With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation — it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you’re covering all the bases? How to Run an Instagram Contest: A 10-Step Guide To help give you some direction, we put together…

How to Create Social Media Buttons for All the Top Social Networks

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms.  But with so many social networks providing their own individual sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. To address this, we’ve put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks — Twitter, Facebook, LinkedIn, YouTube, Instagram,…