Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we…

26 Ideas for Your 2020 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If…

9 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the middle of the page? However, if you’re truly trying to accomplish something with your online business (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks. In a world where folks have more than a billion websites they can potentially land on,…

18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar

Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we’ve built. No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up? Turns out, there are at least 18 things you can do to get people aware…

Employee motivation is defined as the level of energy, commitment, persistence and creativity that a company’s workers bring to their jobs. It goes without saying that higher employee motivation leads to better engagement and productivity. Unsurprisingly, employee motivation has become one of the top priorities for most businesses.

How to Create 10x Content — Best of Whiteboard Friday

Posted by randfishHave you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to create 10x content. Now, for those of you who might need a refresher…

When I went to college, it was the first time I truly interacted with a bunch of people who were completely different from me. I grew up in Orange County, an almost infamously undiverse, homogeneous place. It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. In fact, did you know that companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns greater than their industry mean? Additionally, findings show…

79 Marketing Tools and Software for Every Business & Budget

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do….

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing. Regardless of its challenges, its potential advantages proved too good an opportunity to pass up. At HubSpot, we decided to implement a strategy to see for ourselves whether Reddit can serve as a promising channel for the…

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event — thus making it cheaper to build awareness around a brand. We’re going to get into a lot, but by the end of this post, you’ll see the value in…