How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event — thus making it cheaper to build awareness around a brand. We’re going to get into a lot, but by the end of this post, you’ll see the value in…

Scaling Content Marketing Without Sacrificing Quality, The Ultimate Playbook

Obviously, your company wants to grow. The entire purpose of any business is to get larger and generate more profit. One of the best ways to do that is through content marketing. You’ve heard that content is vital to success, and that’s why having a content marketing strategy is important for businesses in 2020. As your company scales, your content marketing is going to as well. It’s vital that you maintain content quality while increasing production. Unfortunately, in this competitive and fast-paced environment, shortcuts become all too common for B2C and B2B marketers alike. But that can’t be allowed to…

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and…

21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. In fact, these brands still create new co-branded products to this day. Co-branding is a strategic marketing and advertising partnership between two brands…

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with writers who loved your contentI’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements…

As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies are what we mean when we say a company behaved unethically. Ultimately, while unethical marketing can potentially succeed in…

7 Creative Company Profile Examples to Inspire You [Templates]

We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. But let’s say you didn’t know about the rivalry, and you’d never heard of either Starbucks or Dunkin’ Donuts before. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin’ Donuts Image courtesy of…

Market-leading analytics suite combines the power of AI, advanced segmentation, and real-time analytics to measure the impact of employee communications on strategic business goals. LONDON – September 1st, 2020 – Smarp, a leader in the enterprise employee communications space, announced today the launch of its new employee communications analytics suite, Workforce Insights, to help enterprise communicators make data-driven decisions on how to improve their communications programs. With Workforce Insights, organisations can not only measure the performance of their communications – they receive actionable insights that help optimise key business initiatives and connect communication programs to tangible, bottom-line business impact.

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Posted by rjonesx.Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. Learn More About Page Authority 2.0 What’s changing Long gone are the days of just counting…

The Best 16 Landing Page Builders for Any Business

Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier — in fact, it’s now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Whether you’re managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs. More than likely, the hardest part of designing…