Understand Market Penetration and How to Create a Strategy

Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog…

How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).  Pinterest is a unique social platform in many ways but one similarity it has with many other platforms is that it has ads located throughout the feed. Enter: business opportunity. In a letter to shareholders last year, Pinterest stated that its revenue from shopping ads grew over 100% from the first to second half of 2019. Pinterest’s 335 million active users…

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfisterSince Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I’ll give you step-by-step guidance…

When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party. However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. I’m not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest….

How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.  So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we…

Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020

As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired. And it can be especially challenging when we’re on a tight deadline.  Henneke Duistermaat, writer and founder of Enchanting Marketing, knows the feeling well — as she describes it in her latest infographic, we often believe writing simply means creating “great stuff”, when in reality, it entails research, multiple revisions, messy first drafts … and even time for procrastination.  Fortunately, there are strategies you can implement to relieve the pressures of writing, get outside your comfort zone, and befriend your inner…

What Is Phishing and How Can You Protect Your Business From an Attack?

Staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account. Assuming their trusted business partner was just going through some changes, the university complied and transferred three payments to the new bank account within a span of 10 days. But four days later, MacEwan University received a phone call from this same vendor asking them why they hadn’t paid their fees yet. Perplexed by the call, the university told them they had just transferred the…