No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help shield your computer from malicious cyber attacks, but if you want an extra layer of protection, you can purchase and download a personal firewall. Check out the following personal firewalls to figure out which one is right for you. 5 of the Best Personal Firewalls for Mac and Windows 1. McAfee LiveSafe Price: $104.99 Per Year For an Unlimited Amount of…

Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you’re hacked — if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. For this reason, Duo Mobile and other two-factor authentication apps have risen in popularity. Two-factor authentication (or 2FA) is a safety process you can enable on any of your devices, including your iPhone, Mac, Gmail account, or social media accounts like Facebook. Here, we’re going to…

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that’ll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here.   Click on the whiteboard image above to open a high-resolution version in a new tab!…

The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I’ve been buying for years. I didn’t think twice about it. I made the purchase on auto-pilot. I didn’t consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a “convenience good”, which matches my buying behavior. Understanding product classification can help you understand your consumers’ general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let’s dive into each type, so you can determine…

Which Format Is Right for Your Next Blog Post?

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about. Aah … decisions, decisions.  It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the…

Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year. The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Supporting and empowering these students and professors is crucial…

How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed. People now have control over where, when, and how they consume information. As a result, public relations is no longer about…

The Ultimate Guide to Cybersecurity

If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d grab an old keepsake box filled with things from my childhood, my engagement ring, my phone and computer (for pictures and writings!), and an old Iowa sweatshirt of my dad’s. But I’d also have to say that my identity, social security number, credit cards, and bank accounts are valuable to me. While these things can’t exactly burn down in a…

What’s an Implementation Partner & How Do You Work With One?

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to…