How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money…

7 Helpful Resources for Creating Beautiful Infographics

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling…

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-PeteNeedless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that’s now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren’t siloed to a single device — your optimization strategy shouldn’t be, either. In…

What is a Business Plan? Definition, Tips, and Templates

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a…

15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we’re all human. Sometimes, we hit a wall with planning content that aligns with our company and goals. If you’re just starting out in social media marketing or are looking for a few tips to get inspiration, we’ve compiled some helpful knowledge to beef up your accounts — no matter your…

Many large organizations are faced with the necessity of agile transformation, which is quite challenging to achieve. For the organizations that have been traditionally managed, the journey toward agile transformation includes a big shift in organizational culture including workforce attitudes, core company values and mindset. 

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Posted by cheryldraperThis year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren’t held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)How to get the most…

The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words. Another, less glamorous part of the writing process is editing. As you may know, proofreading is essential for any blog or ebook. It makes your work look professional, and without editing, it’s unclear to know how many mistakes or readability problems being published. Remembering every single little grammar and editing rule is nonsense. While many become instincts over time, humans are known to make mistakes. That’s why we’ve created a checklist for you to use while editing so you have a point…

3 Real Life B2B Content Marketing Strategies Driving Big Results

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day, but in very different ways. Databox, John Bonini Animalz, Jimmy Daly Enchanting Marketing, Henneke Duistermaat Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous…

A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in spades, but these kinds of relationships aren’t easy to start and sustain. Your partner’s interests and qualities need to complement yours, and the companies you work with have to be reliable enough to consistently pull their weight. Finding a company that fits that bill is…