A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in spades, but these kinds of relationships aren’t easy to start and sustain. Your partner’s interests and qualities need to complement yours, and the companies you work with have to be reliable enough to consistently pull their weight. Finding a company that fits that bill is…

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data — this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This…

The Move to Ecommerce: How Retailers Can Adapt During a Crisis

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020 and beyond, it will continue to become an increasingly popular shopping choice for many consumers.  In fact, Statista predicts that ecommerce revenue will surpass $638 billion in the U.S. by 2022. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Brands that have adopted ecommerce are seeing success, particularly since most shoppers are staying at home. But, for companies considering how to shift into ecommerce, such a drastic shift can feel…

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

“We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet.”  Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new…

If you’ve ever written a blog post before, you know how much time they can take. From topic selection, to gathering research, to writing the post and pressing “Publish,” the process often demands hours. That’s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. All that work that goes into a post for less-than-stellar engagement is, no doubt, one of the most frustrating experiences. Fortunately, there’s a way to combat low traffic and bring eyes to your writing: search engine optimization. SEO is a language that speaks specifically to search engines like Google…

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing:…

Adjusting Paid Campaigns During a Recession

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this…

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about…