Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting…

Everything You Need to Know About Affiliate Marketing

If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one…

10 Lead Generation Mistakes Marketers Need to Avoid in 2020

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they’re not good leads, and your sales team is having trouble closing them into customers. Others just have no…

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness. But most (and sometimes all) of these community-building measures are superficial, or even irrelevant, to what constitutes real community. We call the resulting so-called communities mirage communities: groups that organizations may label as communities, but…

Reach and Delight (The Right) Customers with Cooperative Marketing

Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you’d already need to invest in when buying a phone, and uses that to entice you into purchasing. That way, instead of spending time and money to make a campaign about the phones a screen…

How To Get Leadership to Buy Into a New Website

One of the more popular recurring items online are images where different people see different things (like that blue-or-green-dress). In your organization, your entire website might be like that. You see something clunky, outdated, hard-to-use, and that no longer represents your brand. You see a website in need of an upgrade. But leadership? They see an expensive project. That can be a problem. You recognize a need, but leadership only sees the cost. They see the expenses and time that go into redoing the website and aren’t sure if it is worth it. But you know that to stay competitive…

How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers? We haven’t even covered how often companies should post — a factor that can make or break even the greatest of content. You might be surprised to know that even though there’s a surplus of hard data about why blog posts are integral to marketing, there’s not much on the frequency of posting. This is because, well, it depends. If ambiguity gets your heart racing, fear not. Here, we’ll offer suggestions and…

26 Companies With Really Catchy Slogans & Brand Taglines

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. That’s why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence…