6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. Platforms like Tableau and Google Data Studio are becoming more commonplace in the…

The Ultimate Guide to On-Page SEO in 2020

So, you’ve read dozens — if not hundreds — of SEO articles online. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business goals. But after all of the reading and learning and strategizing, it dawns on you: You haven’t actually done anything yet. Perhaps you’re intimidated. Maybe you’re crunched for time. Regardless, when it comes to on-page SEO, there’s no excuse for dragging your feet. On-page SEO has the power to bring countless new visitors — and customers — right…

How to Create an Ebook From Start to Finish [Free Ebook Templates]

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I’ve replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator. What Is an Ebook? Ebook is short for “electronic book,” and uses either a computer, mobile device, or ebook reader to…

10 Pieces of Content Your Audience Really Wants to See [New Data]

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when…

11 Lead Generation Mistakes Marketers Need to Avoid in 2020

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they’re not good leads, and your sales team is having trouble closing them into customers. Others just have no…

In 2019, there were 3.8 billion estimated email users across the globe. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base. So how do you attract people to your email list? There are a few important steps, but it all starts with an email sign up web form. What Is An Email Sign Up Form? An email sign up form is used to collect email addresses from leads and potential customers. These forms are are embedded on a web page…

The Plain-English Guide to Brand Equity

Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied. It’s not that hard to trust a company that has never disappointed you. But today, I was skeptical. A makeup company I like is releasing a skincare extension. I was on the fence, so I wanted to see what my favorite YouTubers were saying. Most of them…

Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog’s progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. But, the blog’s editorial processes and traffic strategies aren’t the only things she focuses on. Most importantly, she takes time to empower each individual on our team. She mentors us as we lead projects that benefit the blog, plans team bonding activities, ensures that we’re getting the tools and training we need to do…

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.  (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” For those head-scratching moments, we’ve created the ultimate glossary of social media marketing terms. Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to…