What Are Brand Identity Elements?

Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are, and give examples that you can use for inspiration. Brand elements are essential because they help you develop a brand identity. Your brand identity dictates your business’ cohesive look, from how you communicate with customers, to editing style for your social media posts, the font…

The Ultimate Guide to Successfully Rebranding in 2020

When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you’re still trying to figure out who your customers are (and where to find them). Plus, even if you made creating a brand identity a priority, in the beginning, a change in business plans might have made your initial branding strategy obsolete. Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process — from brand values to…

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. In fact, 82% of investors say name recognition is an important factor guiding them in their investment decisions. So, what does all this mean? Well, consistent branding leads to increased brand awareness which can then help gain investors and drive revenue to your business….

The Beginner’s Guide to Brand Pillars

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. However, I’d argue that as the digital age and technology began to evolve, so did society’s work expectations. Businesses, and…

13 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

I was in awe of Hailee Steinfeld’s performance after watching her in The Edge of Seventeen. Her performance was so good that it earned her a Golden Globe nomination for Best Actress. But what amazes me about Steinfeld isn’t her acting prowess. It’s that she’s also just as accomplished as a singer. Steinfeld has collaborated with some of the most famous musicians like Zedd, Florida Georgia Line, and Alesso to produce three hit songs that have all reached the Billboard Hot 100 record chart. Although Steinfeld is mainly known for her acting chops, her singing abilities bolster her esteem as…

3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in. As a business owner, you also want that level of support for your brand. That’s where a brand champion comes in as someone who promotes your business and helps grow your loyalty base….

5 Ways to Build a Positive Brand Association [+ Examples]

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. Learn what makes up a brand association and how to build a positive one. Several factors influence brand association, including: Brand identity and messaging Brand assets, such as logo and colors Customer experience Product and service quality Word of mouth Reputation Advertisements Social media…

Reputation Management: How to Protect Your Brand Online in 2021

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business. Since brand image makes such an impression on someone’s decision to purchase, you must regularly monitor your reputation online. Still, it can feel like a daunting task, particularly when so much of it is out of your control. Fortunately,…

16 Benefits of Branding & Co-Branding

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it. In this post, discover the advantages that come from generating brand individuality for your business, and the added benefits that come from co-branding with a partner. 1. Branding is often the deciding factor for…

7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data]

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. While it does require time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand…