3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in. As a business owner, you also want that level of support for your brand. That’s where a brand champion comes in as someone who promotes your business and helps grow your loyalty base….

5 Ways to Build a Positive Brand Association [+ Examples]

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. Learn what makes up a brand association and how to build a positive one. Several factors influence brand association, including: Brand identity and messaging Brand assets, such as logo and colors Customer experience Product and service quality Word of mouth Reputation Advertisements Social media…

Reputation Management: How to Protect Your Brand Online in 2021

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business. Since brand image makes such an impression on someone’s decision to purchase, you must regularly monitor your reputation online. Still, it can feel like a daunting task, particularly when so much of it is out of your control. Fortunately,…

16 Benefits of Branding & Co-Branding

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it. In this post, discover the advantages that come from generating brand individuality for your business, and the added benefits that come from co-branding with a partner. 1. Branding is often the deciding factor for…

7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data]

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. While it does require time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand…

3 Easy Steps to Build Your Brand Promise [+10 examples]

If you’re a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and “I swear on my [insert family member]” statements combined. It’s part of our social contract – once it’s been agreed upon, it cannot be broken. A brand promise is the scaled, commercial version of the pinky promise, with the brand holding up one finger and its target audience holding up the other. Except, in this case, breaking it won’t just ruin your reputation,…

5 Lessons We Learned from These Famous Rebrands

It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in the name. The rebrand makes sense. Dunkin’s consumers’ preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin’ was introduced. Dunkin’ needed a rebrand to ensure its business could grow with its consumers, or risk falling behind. A rebrand can successfully re-establish…

How to Create a Writing Style Guide Built for the Web [Free Guide]

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. That’s why at some point, most companies accept that they’ll need to develop a writing style guide. In short: a document that indicates the basic rules of writing we’ll all agree to follow to ensure…

Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He’s funny, likes a good pun, and doesn’t take himself too seriously. Now that’s the power of brand voice: the power to make your brand come to life. Consumers prefer brands with strong, unique personalities. In Sprout Social’s 2020 Index,…

21 Brand Style Guide Examples for Visual Inspiration

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community…