8 Engaging Examples of Interactive Storytelling in Content Marketing

As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message. What Is Interactive Content? Interactive content is a type of content created not just for consumption but also engagement. It’s designed to prompt action and participation from the audience. The benefit being a higher likelihood of harnessing…

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Posted by MiriamEllisImage credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, but while absorbing these, I…

The Ins and Outs of Writing Long-Form Content

Let’s talk about content. More specifically, long-form content. Not only that, but why it’s a good idea to have on your website. Let’s say you’re looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You’re probably going to want a lengthy resource that’s valuable, right? This is the glory of long-form writing. It gives you a chance to provide highly motivated readers with a ton of value and context. Long-form content generally has a word count of more than 1,000…

5 Ways to Use Audio in B2B Marketing

Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume. I too am one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way. With consumers spending more time alone or at home in 2020, marketers have noticed a major uptick in audio content and…

Why is My Google Analytics Inaccurate? 21 Ways Your Google Analytics is Wrong and How to Fix It.

It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues. Here are 21 ways in which Google Analytics is wrong and ways to fix it. Let’s start with traffic sources (a.k.a the Channels report in Google Analytics). Google Analytics Acquisition > All Traffic > Channels report is notoriously problematic. Traffic Sources is supposed to show you how people got to your website. The three main categories are…

Conversion Copywriting After Crisis: Adjusting to a New Abnormal

At the store the other day, I looked down at the large stickers that had been placed on the floors of the checkout lines to mark social distancing. They were bright and friendly, but were already scuffed up, foot-marked and blended into the tile. Two months ago they were unimaginable; now they are a somewhat dingy and barely-noticed part of our reality. They seem almost permanent. To an extent, that’s the truth. We are in for many months of outbreaks, cooldowns, flareups, releases, and lockdowns. The next year or more of our life will be dominated by this. More than…

This crisis has created a need to do a lot more with less resources. Marketers, in particular, are under a lot of pressure to pivot their strategy and ensure their brand stays relevant during difficult times. But, although quality does make a difference, marketing right now is a game of strategy and scale. At the end of the day, only a small fraction of the people reached by a brand will actually convert. Which means the more people marketers reach — and the more touchpoints involved — the better. If you’re already feeling stretched thin, don’t worry. Reaching more people…

19 Free Advertising Tips for Your Small, Large, or Local Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Here are some free and inexpensive ways to promote your local business:  How to Advertise a Local Business How to Get Free Advertising How to Advertise on Google for Free How to Advertise a Local Business Use Google My Business to optimize for local search. Check out Yext. Network at in-person events when possible….

The Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of search results. Adding the podcast to search results is going to affect content creators, SEO…