19 Lead Nurturing Email Examples You’ll Want to Steal

You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet. That’s where lead nurturing comes in: It’s a way to stay connected to the leads you collect that aren’t ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide….

It’s can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But it can be a daunting task, which is why you need a talent acquisition strategy. Your pursuit of top talent shouldn’t solely rely on traditional, short-term recruitment strategies like sending LinkedIn messages or attending job fairs. To ensure top talent acquisition…

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to…

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet. In fact, the platform has 690+ million members in over 200 countries and territories. That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts? Below, we’ll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Plus, we’ll dive into examples that show you how to execute posts like this. 1. Sensational Info-tainment Videos Posts Video content has been increasing in popularity…

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself…

How to Drive Traffic with Content Amplification

61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience. And then … you don’t get much. We’ve all been there, and the feeling of not connecting to your customers isn’t great. So, what do you do when you create content you know your audience wants to see, but they aren’t finding it? How do you raise traffic organically? The answer may be a method…

11 Sample Business Plans to Help You Write Your Own

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market. Because companies who can find gaps in your business…

Building Better Customer Experiences – Best of Whiteboard Friday

Posted by DiTomasoAre you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution version in a new tab!…

50 Visual Content Marketing Statistics You Should Know in 2020

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on. This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and…