Your Email Testing Playbook for 2020 (& the Tools You’ll Need)

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling some of the bigger, more exciting tests that yield real insights and improvements. In fact, MarketingSherpa’s email survey found that subject lines are still the most commonly tested element in email marketing. Meaning that those few words that get your subscribers to open your emails…

How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. This method determines if current marketing efforts should be changed or repeated based on lead generation and customer acquisition data. A tactic like this measures and drives the growth of a business. To put it…

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic

Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote: “Good SEO … means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.” I can imagine you might be thinking — “OK, but my goal for content marketing isn’t just SEO. It’s also creating thought leadership content, and lead generation, as well.” Of course, every marketer should consider more than organic traffic when analyzing success metrics. After all, SEO isn’t the only component of a…

When I think of automation, my first thought is that judgment day from “The Terminator” is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017. When marketers use business process automation, they have more time for high-level, creative tasks. Without manual duties, automation can even allow your team to get more done. Below, let’s review everything there is to know about business automation including…

There Are Two Kinds of Content Strategies: Publications and Libraries

A year and a half ago, Jimmy Daly of Animalz wrote a popular article explaining that there are two kinds of content strategies, publications and libraries. It got a lot of us thinking. The Publication seeks to build an audience of repeat visitors by consistently and frequently publishing topics of broad interest to an industry, promoted to subscribers and followers. The Library seeks to build relevance on more narrowly focused topics with deeper, more interconnected articles, discoverable through search and there when the visitor needs them. We’re going to expand on Jimmy’s thesis here, starting with this visual breakdown showing…

 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here’s how: Talent. All your inbound excitement won’t deliver results if you don’t have the right skills to adapt. After years of working with thousands of customers, we’ve got a pretty good picture of what a high performing inbound marketing team might…

How to Do A/B Testing: A Checklist You’ll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running an A/B test — sometimes called a split test. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts…

How to Query the Google Search Console API

Posted by briangormanhIf you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report:…

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. This will allow your business to consistently produce engaging content that positively impacts your bottom line. How do you do this? Well, it…