6 Advertising Tips to Draw Customers In

Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare. Effective ads inspire engagement. And when I saw this, I stopped scrolling, laughed, and typed in my email: Source This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a “problem” (learning how to cook pasta) I didn’t know I had. Those are three elements of what can…

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

Posted by barryloughranFor a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal. MozCast is currently tracking PAAs (Related Questions) across 90% of all searches, which is more than any other SERP feature. The quality issue I’m running into is that I still find several…

Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.) Here’s what I figured out: Shaquille O’Neal is the joint owner of over 150 Five Guys restaurants, 17 Auntie Annie’s Pretzels restaurants, over 100 car washes, 40 fitness centers, a mall, a movie theater, and a few Vegas nightclubs….

What’s an Organic Search & How Do You Report on It?

Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing. In the same vein, when I worked at a marketing agency last year, I was responsible for social media for our clients. I was curious about how to best use Instagram in the education industry. So, I went to Google and searched for “how to run social media for schools.” I came…

I’m a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that’s struggling to gain millennial readers. Your problem might not be the content you’re posting, but how you’re executing and promoting that content. For instance, when you write product roundups, are you including all of the necessary information? Are you writing technology demos for an audience that most…

To some marketers, A/B tests are a no-brainer. After all, there’s nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there’s an unlikely superhero to point to when we’re talking about the upgrades to a regular A/B test — machine learning. If you’re finding inconclusive or unnecessary results after A/B testing, you might want to try machine learning to see if that can optimize your A/B tests….

5 Remote Work Myths to Leave Behind in 2020

When you Google image search remote work, you’ll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach — without a care that sand or water could destroy her hard drive. Or, you might discover a scene where a man logs into a team video chat after a treacherous climb to the top of a mountain. As you get deeper into the results, the visual narrative gets more mystifying. You might even find a scene from sci-fi drama where a remote employee…

It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs. Direct Costs Direct costs are what you spend specifically to develop and maintain your product or service. These costs can vary over time as the product is improved upon. Direct costs…