The Social Media Rule of Thirds and 3 Best Practices for Social Media Management

If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow. There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the “Social Media Rule of Thirds.” 1. Creation and promotion: Driving traffic Promote the content created by you or your brand. It’s helpful when these posts are…

Crawled — Currently Not Indexed: A Coverage Status Guide

Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site…

It’s hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation — millennials — was about to completely upend the workforce. As I’ve watched journalists, researchers, and general social media users write about millennials and now Gen Z, I’ve found that they often say similar things. For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are “entitled and less motivated to earn money.’ At this…

What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link

A website linked to you. That’s good, right? But how good? Links are a factor in search rankings. Links create credibility and improve the likelihood that pages on your site will rank. But links are not equally weighed. Some are worthy of open-the-champagne celebrations. Others …are almost worthless. This is a rundown of the top seven factors that determine the value of a link (aka link equity or “link juice”) prioritized based on my best understanding and experience. 1. The authority of the linking website Is the link on an authoritative website? This is likely the biggest factor in the…

How to Write a Blog Post That Ranks High: 13 Steps for Writing SEO Articles (plus, high-speed video)

When was a kid, I watched Bob Ross. He had a show in the 1980’s that taught you how to paint. I recently rediscovered it on Netflix. It’s somehow relaxing to watch this guy paint landscapes while describing his process in his serene voice. So calming …and useful. Watching someone work is a good way to learn. But when do you get the chance to watch a writer at work? Right now. I’ve recorded myself writing a high-ranking blog post. It was a 4-hour process I’ve compressed into a 20-minute video, showing the process of researching and writing for SEO….

25 of the Best Form Builder Tools for 2020

You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2020, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are…

How to Take a Great Selfie: 5 Selfie Tips for Mastering the Art

We all take selfies. We take solo selfies after workouts (swelfies) and couple selfies while kissing. We take selfies with dogs and selfies while driving (more on selfie safety in a bit). And we take big group selfies with friends (my favorite). You probably shot a selfie recently. Maybe earlier today. Before you strike another Blue Steel pose, take a minute to up your game and perfect your selfie skills. Here are 5 selfie tips for better digital self-portraits. 1. Face a light Lighting is 80% of the selfie game. Find the light. You need the light. You’re looking for…

6 Top YouTube Tips to Get More Views, Subscribers and Leads

It is expected that video traffic will account for 82% of all online traffic by 2022. Videos can also generate more leads. This is why if you want to continue generating leads and traffic from your marketing efforts, you need to create more videos. And the best network for this is YouTube as it has 1.9 billion monthly active users who consume 5 billion videos daily. As you can only publish videos on this network, you can be certain that your videos here will generate more engagement than on other networks. To help you get the most out of it,…