The Plain English Guide to Demand-Side Platforms (DSP)

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. In fact, did you know that in 2020 $46.86 billion, or 88.7% of all US mobile display ad dollars, were transacted via automated…

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future of digital, mobile, video, and TV advertising. Future of Digital Advertising Let’s start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot) 42% of…

What is Clubhouse? [+Should Marketers Care?]

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. Until a few months ago, Clubhouse was a platform where big-name celebrities, company leaders, Silicon Valley investors, and some of the web’s top global influencers could have uncensored audio group chats about their lives, hobbies, work, or industries. Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the…

How to Write a Marketing Resume Hiring Managers Will Notice [Free 2021 Templates + Samples]

Contents of a Great Marketing Resume A great marketing resume should be well written and formatted, one page in length, define your unique value proposition and contain details of your employment and education. Depending on the company and the job, you can also add an interests and hobbies section to your marketing resume. It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to…

19 Social Media Marketing Myths to Leave Behind in 2021

Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it’s hard to keep up-to-date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy.  To help you separate fact from fiction, I put my MythBusters hat on and…

The Ultimate Guide to Advertising in 2021

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make…

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much…

The Ultimate Guide to Nonprofit Marketing in 2021

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like…

2021 YouTube Demographics [New Data]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. However, just as it is for all…

Why You Should Use Early Bird Registration for Your Next Event

A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event. Usually, people don’t start registering for events until the last minute. As a marketer, you’re probably wondering, “How can I get them to…