Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Posted by KerryDugganSo we meet again, keyword research… Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google’s algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to…

How to Get Started With CRM-Powered Advertising [+ Why You Should]

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I’m sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Ad retargeting wasn’t a thing, so we all had to settle for repeatedly seeing the same ads for products we had absolutely no interest in. Marketing has changed a lot since then. Thankfully. Nowadays, companies have the ability to develop engaging advertising campaigns that complement their inbound strategies and speak directly to their audiences’ needs. The concept of journey-based advertising has…

Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. For instance, someone who walks to work every morning may grab a coffee from the Starbucks on the corner — to them, that’s part of their routine. To Starbucks, that’s an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern). Buying patterns are important to recognize, analyze, and measure…

Twitter Fleets Just Launched In the U.S.: What Marketers Need to Know

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter’s finally launched its own story feature. It’s called Twitter Fleets. The launch of Twitter Fleets comes after a successful pilot which began nine months ago. In March, Twitter began testing the feature in Brazil and continued to add other countries to its pilot until unveiling the feature in the U.S. But, how does Fleets work and how might your brand leverage it in your marketing strategy? We’ll walk you through everything we know so far below. Fleets, or fleeting tweets, are similar to Instagram Stories. Like…

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Shockingly, it didn’t start with “virtual” or end with “intelligence”. Instead, it was what attracted most marketers to the industry in the first place — “storytelling”. Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. The human brain is wired to respond to well-crafted narrative — neuroscience proves that storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds. Your audience is programmed to crave and…

Posted by BritneyMullerAs we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to…

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.   It’s not…

65 Photoshop Shortcuts to Help You Edit Photos Like a Pro [Bookmarkable]

Have you ever accidentally wasted an entire day in Photoshop? I have. It’s not like you start out aimlessly. You have a simple goal in mind, like cropping a photo, improving the resolution, or changing the size of the canvas. But then, you look at how many options there are — and trying to figure out which buttons to press to execute a single task suddenly turns into an attempt to solve The Riddle of the Sphinx. Wouldn’t it be nice if you could just press a button, and magically, do what you wanted to do? Well, we’ve got good…

How 8 Brands Mastered Marketing and Sales Alignment

I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing. If you’re anything like me, however, it’s likely helpful to learn through example. Which is why we’ve reached out to eight brands to learn how they mastered marketing and sales alignment….

The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words. With our ever-dwindling ability to concentrate on given tasks, Contently’s discovery makes complete sense. Writing shorter articles is better because people prefer consuming that type of content. However, longer articles typically rank higher on Google and generate more website visits because these types…