53 Focus Group Questions for Any Purpose

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. However, it’s easier said than done. What can you ask beyond “What do you think of our product?” that can provoke the most useful answers? Here, we’ve pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants. Simply copy-and-paste the questions you like below into the notetaking template…

The Ultimate Guide to Brand Awareness

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and…

I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not. In previous posts, we’ve debunked myths about marketing automation, social media, blogging, SEO, and A/B testing… but we’ve never…

13 Great Landing Page Examples You’ll Want to Copy in 2020

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a…

The Ultimate Guide to B2B Marketing in 2020

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. That’s…

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video…

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough.  I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult. Marketers know this more than anyone, as success in the role is often marked by being able to create engaging campaigns that tell a story and inspire audiences to take a specific action, like purchasing a product.  However, PowerPoint presentations…

Ah, Black Friday — the biggest shopping weekend of the year is around the corner.  In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to ensure you’re able to break through the noise.  Additionally, a few major retailers — including Home Depot, Walmart, and Target — have chosen to redefine Black Friday as a couple of days or even weeks to cater to shopper’s changing buying habits. Consider following suite with your own re-imagined version of Black Friday.  To inspire your 2020 Black Friday advertisements,…

15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey. But how do you know if it’s working? With all that content, traffic, and leads you’re generating, are you aware that you’re sitting on a gold mine of valuable data? Enter… Blog analytics. In this post, we’ll cover: What blog analytics are Why they matter What metrics to measure How to measure them (Hint: With tools!)  By measuring performance based on data, you can…

24 of the Best Free Stock Photo Sites to Use in 2020

Best Stock Photo Sites Negative Space Death to Stock HubSpot Picjumbo Stokpic CreateHER Stock Kaboompics Startup Stock Photos Freerange LibreShot nappy Fancy Crave Unsplash StockSnap.io The Jopwell Collection SplitShire Life of Pix Pexels Gratisography Jay Mantri ISO Republic PICNOI New Old Stock Pixabay I got the image above for free on Unsplash. Yet for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled…