The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or two) we need to address: Does the surround sound strategy really work? And what results have we seen since we started using it? The TL;DR answer is yes. It’s working and we’re sharing our preliminary results in this article. So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett) thought…

How to get more Twitter Followers: 10 Semi-Legit Ways to Grow Your Following Fast

Social media marketers put high value on the size of a following, so here’s a conversation that happens a lot between marketers. Q: “How do I get more Twitter followers?” A: “Tweet more, engage with people, share something useful or provocative.” Sound familiar? Maybe you’ve heard this conversation or been part of it. Maybe dozens of times. But here’s a less common question: Q: “Why do some Twitter accounts grow faster than others?”  This post answers that question. Then it goes into some practical tips to grow your Twitter following, including some of the more spammy tactics. Yes, we’re going…

Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update. Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization is about more than just a responsive website design. In this article, we tell you why and how to adopt a mobile-first mindset for your website. Google’s mobile-friendly algorithm change in 2015 (and a few more since then) was evidence that the search engine recognizes its responsibility to surface websites that painlessly get users what they need at the time that they need it. Google…

Top 10 Changes That Impacted Google My Business in 2020

Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think…

I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing. I know what you’re thinking — “Wow! The language you just used was absolutely electric! I’m totally engaged and emotionally invested! I need to read this article and learn more about whatever it’s discussing! Wow!” Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They’re known as power words, and they’re strong resources for getting…

7 of the Best Ad Management Tools for 2020

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  Ad Management Tools In this blog post, we’ll talk about what ad management tools are, why they’re beneficial for all businesses, and which ones you may want to use. Let’s dive in. What are ad management tools? Ad (advertising) management tools have…

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced….

How to Tweet on Twitter: 12 Templates to Get You Started

How to write and post a Tweet: Sign into Twitter. Begin compsing your Tweet above the feed, or click on the new Tweet button at the top of your screen. Compose your Tweet with less than 140 characters. Include a #hashtag so relevant followers can find your account. Tag a person using ‘@’ followed by their twitter handle. Follow a Tweet formula as a starting point for ideas. Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut,…

Today, Chief Communication Officers wear many different hats. Their duties and responsibilities within organizations have changed significantly in the past few years. Moreover, they are now considered as one of the most important strategic business partners within organizations.