9 Guidelines & Best Practices for Exceptional Web Design and Usability

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant animated GIF in the middle of the page? However, in a world where folks have more than 1.8 billion websites they can potentially land on, you need to make sure yours is not just a pretty face. It should be designed for usability, how easy your website is to use, and user experience (UX), how enjoyable…

How to Merge Cells in Excel in 5 Minutes or Less

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a…

302 Status Code: What It Is + Its Impact on SEO

If you’ve spent any time on the internet, chances are you’ve encountered an HTTP status code. In simple terms, HTTP status codes are standard response codes that show the relationship between all the things that go on in the background when you travel from web page to web page. Things like the user agent (i.e., your web browser), the server, the web page you’re trying to load, and any third-party web applications you might be running. Because of the complexity of how all those elements interact, there are many possible HTTP status codes you can run up against. HTTP status…

You can upload the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title. They provide a preview of your video and entice viewers to click through. Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform clogged with standard thumbnails all screaming for attention. Thumbnails can affect your…

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Imagine this: You’ve done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you’re still struggling to rank on Google. It may be because you’ve only completed one half of the puzzle. What’s the other half? Off-page optimization. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page’s ranking. While some of the factors are based on website content and…

Reputation Management: How to Protect Your Brand Online in 2021

A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, building a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business. Since brand image makes such an impression on someone’s decision to purchase, you must regularly monitor your reputation online. Still, it can feel like a daunting task, particularly when so much of it is out of your control. Fortunately,…

Eight Cover Letter Greetings for Every Situation

When you’re trying to make a good first impression, a greeting is critical. Saying “Yo, what’s up” to your new employer will evoke a different, likely more negative reaction than, “Hello, it’s nice to meet you.”  A cover letter greeting is just as important as your first in-person salutation. It’s a chance to demonstrate professionalism and even effort — for instance, addressing your hiring manager by first and last name shows you did your research.  Here, we’ll explore the best cover letter greetings you can use to ensure your cover letter is well-received. Cover Letter Salutation and Greeting Examples Sometimes…

The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts

Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks, and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments are few and far between. Elizabeth needs a way to recharge, relax, and care for herself. By this description, you know Elizabeth’s age, profession, gender, desires, struggles, and pain points. All of this information helps you place her in a category in your mind —…