11 of the Best Free Google Sheets Templates for 2020

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. And if you’re anything like me, those spreadsheets can feel frustratingly tedious when you’re under a time crunch. Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively. Best of all, Google Sheets templates cater to specific categories — if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and…

20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to watch videos, post them, or…

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. They can confirm the right users are seeing digital ads and even serve websites that are customized to each user with dynamically generated content. The best part? Every engagement can be mapped to its respective touch point and measured….

32 of the Best Website Designs to Inspire You in 2020

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by. Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 32 award-winners that…

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Posted by Paddy_MooganLink building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I’m not Rand. I’m Paddy Moogan. I’m the cofounder of Aira. We’re an agency in the UK, focusing on…

The 18 Best Lead Generation Plugins to Add to Your WordPress Site

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done. The good news is that there are a number of plugins available that you can add to your WordPress website to help with lead generation. Before we dive into 18 of the best plugins available, let’s cover the characteristics of a powerful and useful lead generation WordPress plugin. Learn how to build a WordPress website using Elementor with this free course. What to Look For in a Lead Generation Plugin for Your WordPress Website Here are some tips…

The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe* While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. This is where segmentation, targeting, and positioning come…

These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series…

How COVID-19 Has Impacted Business: A 6-Month Retrospective

It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning. COVID-19 forced many businesses to start operating online, and since then we’ve seen a huge spike in online buyer interest that has steadily increased over the…

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. But wrangling together all that data — and then properly analyzing it ? It can give you quite a headache, and frankly, it can get pretty overwhelming at times. But even though data can come with its challenges, successful marketers understand that it’s…