Basic Reputation Management for Better Customer Service

Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection…

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy Neither of those facts is particularly relevant to this article, but the album’s title is. That idea that “there’s something for everyone” doesn’t just apply to America — nor does it have anything to do with what appears to be Lady Justice stabbing a tiger in the heart while Duck Baker casually looks on…

The Ultimate Guide to Platforms and How They Can Benefit Your Business

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. In the last decade or so, software has become more intelligent, consumers have become more engaged and easier to learn from … and business owners have become overwhelmed. What was once a manageable tool belt has become an overflowing tool box akin to what you’d find in a construction worker’s pick-up truck. According to a recent marketing technology study, the average marketer is using around 12 software tools a day —…

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing…

A Brief Timeline of the History of Blogging

Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this. We’ve found that there’s quite a history behind blogs. According to the documentation we uncovered — and will share with you below — they’ve been around since 1994. They looked a lot different back…

How to use Infographic Data Visualization to Attract Qualified Leads

‘Show, don’t tell’ isn’t just a term in entertainment—it’s fundamental to content marketing and exemplified in infographic data visualizations. As the world moves increasingly online, visuals have become the key to engaging audiences—especially as brains process images 60,000 times faster than text. But, why infographics, you may ask? Infographics are an excellent visual tool that combines text, charts, imagery, icons, and colors to tell memorable brand stories. These data visualization examples showcase how powerful and memorable infographics can be. They also position companies to share compelling stories to attract qualified leads. In this article, we share seven tips so you can create data…

What Is a Landing Page? All Your Questions, Answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website visitors into something more. Here, we’ll explore what a landing page is, the myriad of landing page benefits and how you might use a landing page to reach your business goals, and how to make your landing pages as powerful as possible. What is a…

The Ultimate Guide to SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play. For instance, consider what happens when I type “summer shoes” into Google: Zappos clearly has an effective SEO strategy, since its “Summer shoes” page ranks first organically. However, their paid “Summer Shoes” ad, circled above, ranks as the first search result overall. With 35% of product…

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.  For more local insights, download our State of Local SEO Industry Report. 1. 70%…